Tuesday, March 10, 2009

Manmohan Shetty on Marvel's international advisory board,

Comic-book publishing company Marvel on March 10 formed an international advisory board to explore opportunities for expanding Marvel's character brands overseas.
Indian film producer Manmohan Shetty will represent India on the board. Shetty, president of the Film and Television Guild of India, is the founder and former chairman of Adlabs Films Ltd. His new media company, Walkwater Media Ltd., produces film and television content. Marvel started makingfilms last year with Iron Man and The Incredible Hulk, said it plans to capitalize on the global visibility its films are bringing to its characters.

The board, which is comprised of executives from key international markets, is chaired by Marvel Director James Halpin. Marvel has appointed a board member for China, and is looking out for other members.

Spider-man is Marvel's most popular character. marvel has not spelt out how plans to localize its characters in India.

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