Marketing a book is important: Amish Tripathi

Writing a book has converted an IMA Graduate into a believer of Lord Siva, from being an extremist non-believer

On the background of the stage of the Kovalam Literary Fest is a big board, half of which is filled with the name of one of the books discussed in the fest - ‘The Immortals of Meluha’. Manish Tripathi, the author, an IIM Graduate, is very much into the marketing of the book. “You can’t ignore the marketing part, it is very important,” he says, in conversation with the author of ‘The Great Indian Love Story’, Ira.

A non-believer for long, Amish has become a devotee of Lord Siva as he started writing his first book ‘The Immortals of Meluha’. Presenting his book at the Kovalam Literary Fest, Amish speaks about how he discovered Lord Siva as he wrote the book.

Stating some reasons why he ‘really should not be here as an author’ (‘I have written nothing but some poetry which only my wife liked’), Amish says that he started his book as a philosophical one. “The respect you get in life should come from what you do - karma - and not from what your religion is, or who your parents are,” he said.

Full report here Yentha