Announcing the partnership in a press statement on Monday, Davidar said: “Each book published by Aleph will be distinctive, original and of outstanding literary quality.” It will be headquartered in the capital.
“Our books will be creatively packaged and innovatively marketed through traditional retail and grant outlet as well as digital and other channels,” the veteran publisher said.
Kapish G. Mehra, managing director of Rupa Publications, said the new publishing partnership with Davidar was a “perfect way to commemorate the 75th anniversary of Rupa as the new company will complement and round out Rupa’s existing publishing”.
“Rupa has an excellent publishing relationship with retailers nationwide. It has seven offices around the country and reaches deep into the market. So every Aleph book and author will have an excellent chance to succeed in the market,” Mehra said.
Full report here Hindustan Times
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