India starts "winking"

According to Editor&Publisher, EC Media International released the Wink e-reader in India last week. The new e-reader is a multifunctional device that has the ability to download music and pictures.

The Wink supports content in over 15 different languages and the Wink library already comes with a large variety options with over 200,000 titles to chose from. EC Media International also supplies books that were not previously available in the country, thus giving the Wink a specific niche in the Indian market.

EC Media International partnered up with Indo-Asian News Service, India's largest independent news provider. Through this alliance the Wink provides a publication called Wink Wire, which downloads the latest news onto the e-reader. Potentially, international newspapers can expand their readership in India if they partner with the Wink Store.

Like other e-readers, the Wink has uses e-Ink technology, which imitates a paper-like look to make reading easier on the eyes. It has a 16-shade grayscale, so reading is not difficult in any sort of lighting. The battery life allows users to view up to 10,000 pages or listen to up to ten hours of music.

Full report here Editorsweblog