Between the covers

The BlackBerry is — quite literally — everywhere. President Barack Obama admits he can't live without it. Oprah Winfrey declared that it is one of her ‘favourite things.'

The bio of Research in Motion (RIM), a company which had modest beginnings in 1984 but went on to become a global giant after it launched the BlackBerry in 1999, is absorbing.

Founded by Mike Lazaridis and Jim Balsillie on a $15,000 loan, RIM had sold more than 50 million BlackBerry pieces; the sales figures show annual profits in excess of $11 billion.

Bestselling author and journalist Rod McQueen's fascinating story offers never-before-seen glimpses into the company's origins and development — and the geniuses who were its inspiration.

It's much more than a business book… it's a success story of a brilliant global brand.

Full report here Hindu