E-readers: Getting down to content

Home-grown manufacturers are luring consumers with an enviable content library to market the hardware

E-books are gaining momentum worldwide. But Indians are yet to join the wave — all things connected to this new world of authors and the Internet.

However, that has not come as a damper to home-grown manufacturers of e-readers. They are focusing on content to lure people to the world of digital reading. Sample this: Bangalore-based digital publisher EC Media gave access to an enviable content library when it launched its Wi-Fi (wireless connectivity) and 3G-enabled Wink e-reader models, competitively priced at Rs11,490 and Rs14,990.

“Selling hardware is not the only way of doing business for EC Media,” said Ravi Deecee, CEO of EC Media. Wink e-readers will provide users access to e-book content from publishers like Penguin, Roli, Oxford University Press, Harper Collins and Permanent Black.

Full report here Business Standard