The world is flat, Thomas Friedman said famously, and innovators like Brij Singh are proving this through their work and the choices they make in life.
Singh, an IIT Roorkee graduate who spent 10 years in Silicon Valley, US, as a serial entrepreneur, moved to Bangalore recently and founded Apptility – a web services company that counts revolutionising e-publishing among its many goals.
Through Fliplog, one of its flagship products, Apptility and Singh aim to “reinvent books for the digital generation”. “Traditional books and content formats are getting disrupted with the ongoing digital revolution, and with Fliplog, we want to be at the leading edge of this transformation,” says Singh.
The company uses the Fliplog platform to create e-books that are available for download on the iPad and iPhone – two gadgets that Singh is an unabashed fan of. He also believes the iPad has an important role to play in India. “It will be instrumental in innovation leapfrogging and will give a new starting line to Indian designers.”
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