Omkar Sane is at his satirical, tongue-in-cheek best as he discusses the superficial world of television and his timely good riddance to advertising.
Coming Soon. The End. is not simply a poignant summation of Omkar Sane’s career in television as much as it is the title of his new book, a book that closely follows the heels of his first novel Welcome to Advertising. Now, Get Lost, and treads on just as many toes.
He says, “Both advertising and television, like mathematics, are necessary evils. Which is lesser depends on how much TV you watch and how many hoardings you drive past in a day.” Besides, he adds, “I doubt advertising or television can be somebody’s ambition. If it is, they may have a drinking problem.”
He confesses his ambitions were far greater, “Like, to not get caught in a game of chor police.” Writing was just another accident, he explains, “As a kid I didn’t want to be a writer, but later they came up with a keyboard and I changed my mind.” Sane also extols the advantages of working in television, “I found out what I did not want to do in life, I got introduced to some good cheap bars and I can now take up gossiping as a full time profession.”
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