World renowned marketing strategist and author Jack Trout on Wednesday, Sep 15 said India's image will improve if it gets rid of its "gigantic problem" with Pakistan. "Pakistan issue is a major problem and we have to get rid of it, as it is a gigantic problem. This will improve India's reputation," he said at a CII session here.
Author of marketing classics like The Battle for your Mind, Marketing Warfare and Differentiate or Die, Trout said, India should mobilise a world opinion on the issues with Pakistan.
"It should go to the world community and tell them that we are going to declare peace with Pakistan as it is time. That's the best way to resolve the issue," he said.
Full report here Hindustan Times
No comments:
Post a Comment