It was no bright morning on a special day when the inception of a publishing house to document Indian art and culture took seed. It was the most obvious decision for its promoters Bipin Shah and Mallika Sarabhai to start a publishing house dedicated to illustrated depiction of Indian tradition, arts, crafts and culture.
Mapin Publications was born as a commercial venture of their common passion — books and Indian tradition. 25 years ago, they met when Mallika was looking to distribute a magazine of Indian origin in the US. A few years later, there was nothing more exciting than to bring together two passions on one platform.
“We never sat down and thought — ‘so what business should we pursue together?’ Mapin was a natural choice. It was a mission, not a business. We believed that it was something that needed to be done, and needed to be done fast. Back then there were a lot of myths about India. Our culture was not projected to the world. We wanted to show India to the world as we understood it, and also to Indians," Mallika recounts with a distinct spark in her eye.
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