UK's specialist children's publisher Egmont will launch a dedicated customer publishing business, providing bespoke book publishing. The firm believes that CanDo, an in-house customer publishing business, is a natural expansion for the business and will build on the successes it has already enjoyed in developing publishing programmes for such brands as Mr Men, Thomas the Tank Engine, Winnie the Pooh and Ben 10.
The seven-strong team, headed by Gillian Laskier, group sales director at Egmont, will look to grow the profile of such promotions as the Mr Men/Little Miss 'free for every reader' book promotion with The Mirror and on-packs offers like the current Weetabix promotion with Shaun the Sheep.
No comments:
Post a Comment