It’s a 40 second video. Big bold letters announce the end of an era. A muscled man raises his head to the sun amid the chanting of Sanskrit shlokas. Sounds like an interesting film, doesn’t it? Actually, it’s the book trailer of Immortals of Meluha, one of the four trailers that the author, Amish, has uploaded on YouTube prior to the book’s release.
This is not the only one. There is an illustrated video announcing the release of Devdutt Patnaik’s book Jaya. There are book trailers for Ashok Bankar’s novels Gods of War and Vengeance of Ravana, too.
Book trailers swept the publishing industry in the West in 2007, but it is now that Indian publishers and independent authors are exploring the potential of such videos. “This is a relatively new method of publicising books, especially in India.
The idea is to take publicity for books beyond the conventional ambit, into new areas that consumers today are zoning into,” says Hemali Sodhi of Penguin India. The publishing house has a YouTube channel, which “reaches out to younger readers.”
Full report here Hindustan Times
Showing posts with label Hemali Sodhi. Show all posts
Showing posts with label Hemali Sodhi. Show all posts
Sunday, August 22, 2010
Wednesday, August 4, 2010
Narayana Murthy opens Penguin bookstore in Bangalore
Infosys Technologies Ltd chairman and chief mentor N.R. Narayana Murthy and his wife Sudha Murthy late Tuesday, August 3, inspired hundreds of book lovers by opening PageTurners, an exclusive Penguin bookstore in the heart of Bangalore.
'Reading and preserving books are an essential part of our culture. In this technology era, we should encourage the younger generation to cultivate the habit of reading books and imbibe the spirit behind the art of writing,' Murthy said after unveiling the 2,500 square feet retail store spanning four floors on upscale M.G. Road.
Penguin Books India collaborated with Surya Infotainment Products of the country's oldest booksellers LB Publishers & Distributors to set up one of the largest bookstores in the city, with books on varied subjects from the world over.
Lauding Penguin and Surya for the joint initiative, Murthy advised the partners to open more such bookstores across the country to ensure that reading books became an integral part of learning.
'An exclusive space for our books was only possible till now at book fairs. If we put all our books under one roof, it becomes a destination,' Penguin India marketing vice-president Hemali Sodhi said on the occasion.
Full report here Sify
'Reading and preserving books are an essential part of our culture. In this technology era, we should encourage the younger generation to cultivate the habit of reading books and imbibe the spirit behind the art of writing,' Murthy said after unveiling the 2,500 square feet retail store spanning four floors on upscale M.G. Road.
Penguin Books India collaborated with Surya Infotainment Products of the country's oldest booksellers LB Publishers & Distributors to set up one of the largest bookstores in the city, with books on varied subjects from the world over.
Lauding Penguin and Surya for the joint initiative, Murthy advised the partners to open more such bookstores across the country to ensure that reading books became an integral part of learning.
'An exclusive space for our books was only possible till now at book fairs. If we put all our books under one roof, it becomes a destination,' Penguin India marketing vice-president Hemali Sodhi said on the occasion.
Full report here Sify
Sunday, April 11, 2010
Judge a book by its cover
If you do not like this book, return it and you shall get your money back. That’s the promise publisher Hachette India is making with their latest release, Delhi Durbar, a political thriller by Kishan Partap Singh. While there is no information on just how many people returned the book, the ploy is a first for publishing in India.
If the reader will not come to the book stores or portals, then let us go in search of them, seems to be the credo. Penguin India’s Spring Fever, a nine-day open air festival of books, was held in Delhi’s India Habitat Centre. “The idea was to reach out to the potential customer, which we did with the participatory nature of the event, especially the evening sessions where writers read and discussed with audiences,” says Hemali Sodhi, vice-president, marketing and corporate communications, Penguin India.
A brave new word
Think new books just half a decade ago, and the traditional promotion was a book launch, very occasionally extended to a book tour for authors deemed big enough to warrant it. “A book launch is a waste of money,” confided a disgruntled prominent publisher footing the bill for such an event at a luxury hotel. Out-of-the-box promotion meant a seminar, and innovative meant quiz. Even when Advaita Kala’s bestselling Being Single was released in 2007, it was more word of mouth promotion, points out the author. Book promotions definitely did not mean food festivals, fancy merchandise, cross promotions, tent cards, viral marketing, excursions to… dare one mention it… tier-II towns such as Chandigarh, Jaipur or even Raipur. Add vampire parties and yes, return gifts, and it begins to resemble an after party in a fashion week. In high season now, read most of the year, especially in the new capital for publishing in India, Delhi, there’s hardly an evening without a book launch, and on occasion, even big ticket ones by rival publishers have overlapped.
Full report here Financial Express
If the reader will not come to the book stores or portals, then let us go in search of them, seems to be the credo. Penguin India’s Spring Fever, a nine-day open air festival of books, was held in Delhi’s India Habitat Centre. “The idea was to reach out to the potential customer, which we did with the participatory nature of the event, especially the evening sessions where writers read and discussed with audiences,” says Hemali Sodhi, vice-president, marketing and corporate communications, Penguin India.
A brave new word
Think new books just half a decade ago, and the traditional promotion was a book launch, very occasionally extended to a book tour for authors deemed big enough to warrant it. “A book launch is a waste of money,” confided a disgruntled prominent publisher footing the bill for such an event at a luxury hotel. Out-of-the-box promotion meant a seminar, and innovative meant quiz. Even when Advaita Kala’s bestselling Being Single was released in 2007, it was more word of mouth promotion, points out the author. Book promotions definitely did not mean food festivals, fancy merchandise, cross promotions, tent cards, viral marketing, excursions to… dare one mention it… tier-II towns such as Chandigarh, Jaipur or even Raipur. Add vampire parties and yes, return gifts, and it begins to resemble an after party in a fashion week. In high season now, read most of the year, especially in the new capital for publishing in India, Delhi, there’s hardly an evening without a book launch, and on occasion, even big ticket ones by rival publishers have overlapped.
Full report here Financial Express
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