Wednesday, September 14, 2011

S&S plans a unique marketing strategy

Simon & Schuster, a global leader in the field of general interest publishing, providing consumers worldwide with a diverse range of quality books across a wide variety of genres and formats. It is the publishing operation of CBS Corporation, one of the world’s premier media companies.

S&S Director of Sales and Marketing, Rahul Srivastava spoke to IBNLive about the company, its strategy and future course of plan in India.

Which segments of the market is S&S targeting? With what kind of books?
Our target readership will be the family as we offer many different subject categories and want to market and promote the same. Our niche is certainly business, non-fiction and self help books.

Who are the marquee authors on the list? And who are the best-selling ones?
We will begin our operations with three of our best-selling authors, Stephen R Covey – The Third Alternative, Irshad Manji – Allah, liberty and love and Brendon Burchard’s Millionaire Messenger (self-published best seller in the USA)

Full interview here IBNLive

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