Monday, September 26, 2011

Huawei to embed Bhagat’s books

Huawei will embed books from Indian author Chetan Bhagat in its MediaPad tablet, as a part of a deal under which Bhagat also becomes the company’s brand ambassador in India. Bhagat, who is expected to launch his new book The Revolution 2020 on October 7th, will be associated with the promoting the tablet, but Huawei tells the Economic Times that it will “consider the possibility of Chetan creating content for the brand, for instance, writing short stories that will be available for Huawei device users.”

For a books publishing industry still coming to grips with digital delivery of books, this does set a rather useful precedent, though one can’t be sure of whether such an offer will be open to other writers as well: Bhagat has mass appeal, and his books are positioned and priced to appeal to a readership that wants content that is easy and not high-brow. He is fairly active (and provocative) on Twitter, and has over half a million followers.

Full report here Medianama

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