Wednesday, September 21, 2011

Chetan Bhagat to endorse Huawei

India's best-selling writer is entering unchartered territory, perhaps a first for any writer—the world of celebrity brand ambassadors. Chinese telecom equipment maker Huawei Technologies has roped in Chetan Bhagat as brand associate for its devices such as smartphones and tablets, a senior executive told ET.

"Chetan Bhagat is a youth icon and he has changed the dynamics of the publishing industry. Our endeavour is to bring highend technology at affordable prices. Our target audience and values are the same," Huawei Devices India President Victor Shan said. He refused to disclose the size of the deal.

Full report here Times of India

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