The booming publishing market in India has lured yet another international publishing firm, Simon & Schuster, which is high on the country's growing digital reading space.
Simon & Schuster, the publishing segment of CBS Corp, Wednesday opened an India-specific unit.
The publishing house wants to cash in on digital transformation, the demand for inexpensive books and the inherent financial advantages like lesser material and allied costs in India, said Carolyn K. Reidy, president and CEO of Simon & Schuster.
"In India, the digital book revolution has bypassed e-readers and tablets (reading e-tablets with screens) to reach mobile phones, unlike in the US and UK. Everyone in India has a mobile phone but not all own e-readers or tablets," Reidy said.
Full report here Economic Times