Tuesday, August 31, 2010

India exporting English to China

Beijing's publishers are lining up to check if books by Indian authors could teach Chinese students and call-centre employees better English than American textbooks. At a time when bilateral ties are strained, the neighbours are finding common ground over a foreign language. India is the country of honour at the 58-nation Beijing International Book Fair that opened on Monday with 27 Indian publishers showcasing 3,500 titles.

“The Chinese are greatly interested in copyright and translation rights for books to learn call-centre English," Sanjiv Chawla, manager of exports at the Delhi-based Orient BlackSwan told HT at the fair. “The Chinese have a fixed idea that English is best taught by the Americans and British, so we have to explain that English is like a second-language for Indians.’’

Books on Buddhism, Rabindranath Tagore and Jawaharlal Nehru are the centrepiece of India’s pavilion so that past cultural linkages strike a bond with China. But the Chinese publishers are mainly interested in India’s legacy of English education, to see if the books could be adapted to modernise Chinese teaching.

Full report here Hindustan Times

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