Sheena Iyengar talks about Art of Choosing

Sheena Iyengar, author of the bestseller, Art of Choosing talks to John Cheeran about her life’s journey, dealing with blindness and making all the right choices.

No one asks better questions, or comes up with more intriguing answers, that’s how Malcolm Gladwell describes Sheena Iyengar, 40, a professor at the Columbia Business School, who has written the highly acclaimed book The Art of Choosing.As a daughter of Indian immigrants, Iyengar had to make tough choices while growing up in United States.When Iyengar was three years old, she was diagnosed with a rare form of retinitis pigmentos, an inherited disease of retinal degeneration. By 6th grade, Iyengar had lost the ability to read, and by 11th grade, she had lost her sight entirely and could only perceive light. When she was 13, her father died of a heart attack. Despite such trying circumstances, Iyengar says she has chosen most of the big things in her life. During a visit to Bangalore, she spoke to DNA about the emotional tax that each one of us has to pay for the freedom of choice. Excerpts from an interview:

Has this book far exceeded your expectations?
I didn’t really know what expectations to have. Yes, exceeded. It changed my life, actually. It really depends on your definition of exceed and expectations. Everything that has happened since the book has come out is positive. I’m generally a positive person.

Full interview here DNA