Sunday, August 1, 2010

Book on brand Tata by academician Witzel released

Tata Sons Chairman, Ratan Tata, on  July 30 released a book on the evolution of brand Tata written by business and management academician, Morgen Witzel. The book - Tata: The Evolution of a Corporate Brand - answers questions like what the brand is all about, its highly regarded values, its perceptions in India and globally.

"People outside India do not know much about the Tatas.They know the Corus and Jaguar deals but are surprised when I tell them that the Tetley (tea) brand is also theirs...this book is an attempt through which they will know it better," the author said after the release.

The book explores the "unique" relationship between the salt-to-steel Tata Group and the Indian people and the group's social contributions, he said. Tata group's official historian R M Lala was also present at the book release ceremony held at the iconic Taj Mahal Hotel, built by the Tatas.

Full report here IBN Live

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