Thursday, August 12, 2010

Bookstores opening a new chapter on survival

This is an epilogue that is being rewritten. Indian bookstores are changing the narrative of selling books by trying new and innovative ways to counter the threat posed by the internet age that has such scalps as the iconic US bookseller Barnes & Noble on the block.

One of the main challenges that face bookstores these days is online ordering of books, through websites that offer discounts of anywhere between 10-40%.

Big Indian book retail chains like Crossword, Apeejay Oxford Bookstores and Starmark are moving beyond the bookends and taking initiatives to transform the in-store experience that is not just about reading. Some are even making inroads into cyberspace.

“We are contemplating getting into the online business. For this, we are looking to buy an online book site,” says Gautam Jatia, Starmark CEO.

Full report here Economic Times

No comments:

Post a Comment