Tuesday, August 10, 2010

Coming up, love stories starring werewolves, vampires

India, clearly has weather conducive to the rose of romance', given the fact that business has doubled in the two years that Mills and Boon, a British publisher of romance novels, started their India operations. And though they're not disclosing the figures, Clare Claire Somerville, general manager, India, UK and Export Sales, Mills and Boon, and Manish Shroff, country manager, Harlequin Mills & Boon, say the English-speaking, fast-moving India is the largest overseas potential market for their books.

With annual world-wide sales in the realm of 150 million books a revenue that added up to 200 million pounds in 2009, to say nothing of 4.5 books sold every second, the Mills & Boon romantic fiction series was not affected by either recession, internet boom, cable television or various other forms of entertainment. "In fact, we tend to do quite well during the hard times," says Somerville, who was on a brief visit to the city recently.

In India, it's the single working woman up to the age of 25 who is their niche customer, says Singh. Plans on the anvil include tie-ups with Bollywood and other brands, and editorial expansion. With 80 new titles sold in the UK every month, 14 in India and many more in North America, what does it take to write those books?

Full report here Times of India 

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