Dorling-Kindersley-India (DK-India), a publishing subsidiary of Penguin Books, is expanding its footprint in the Indian market with new digital and travel titles in 2010-11. It has cut down its list of titles post-recession in 2009 to concentrate on its quick-yield travel, lifestyle and digital segments.
'We are building our digital operations in India,' Aparna Sharma, managing director of DK India, told IANS here.
In 2009, the imprint cut down on its titles by at least one-third to survive the downturn... and the trend continues.
'We have narrowed the focus down to our strengths - travel, lifestyles and digital books so that we get the maximum returns. We are publishing nearly 180 titles a year and we do not want to increase the number,' she said.
However, children's books remain a priority area.
Full report here Sify