Thursday, August 5, 2010

Merchandising for 'EPL' is boundless

Eat, pray, love, shop?

Eat, Pray, Love perfumes
There are plenty of opportunities to plumb the depths of your pocketbook, if not your soul, when the anticipated adaptation of the best-selling memoir hits theatres this month.

It used to be that kids' movies were the ones that got the big product tie-in treatment. There would be matching toys and maybe T-shirts, plus the inevitable Happy Meal or other fast-food connection.
Soon, though, stores will be flooded with all things Eat, Pray, Love.

Look for candles and moisturizing creams; jewelry, book marks and tote bags; a dedicated shop at Cost Plus World Markets featuring furniture, food and clothing inspired by the film; a branded digital reader pre-loaded with the book; a Republic of Tea blend; a line of designer clothing by Sue Wong; and a weekend special on HSN filled with products pegged to the movie, including prayer beads, scarves and hundreds of other items from the countries the story's main character visits during her quest for self.

Eat, Pray, Love follows author Elizabeth Gilbert, a 30-something magazine writer trying to escape an unsatisfying marriage and rediscover an excitement for life. She embarks on a yearlong trip around the world to find herself, indulging in food and pleasure in Italy, experiencing prayer and devotion in India and aiming to balance the two in Bali. She does a lot of eating and a lot of praying during her journey, though not much shopping.

Full report here Google

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