Thursday, August 5, 2010

Of Tata, Bhabha and good old dramatic tales

Some home truths about towering edifices and small pleasures of stories smartly told. The cache this week is a mix of serious non-fiction and fiction:

1. Book: 'Tata: The Evolution of a Corporate Brand'; Written by Morgan Witzel; Published by Penguin Books India; Priced Rs.599

A series of high-profile acquisitions, together with the launch of the Nano, is set to change the perception of India's oldest and most respected corporate brand. With a major international presence in a variety of areas, including tea, chemicals, communications and software, Tata now stands on the threshold of becoming a global brand. But what is Tata all about? What are its values? How do people perceive it in India and around the world?

Morgan Witzel, a senior consultant at the Winthrop Group of Business Historians, tries to find out all about the company. Witzel has written 15 books.

2. Book: 'A Masterful Spirit: Homi J. Bhabha' (1909-1966); Written by Indira Chowdhury and Ananya Dasgupta; Published by Penguin Books India; Priced Rs.1,299

Homi Jahangir Bhabha, one of India's most outstanding scientists, shouldered the beginnings of India's nuclear programme. He was the first chairman of India's Atomic Energy Commission; and the builder of two of India's most significant scientific institutions - the Tata Institute of Fundamental Research and the Atomic Energy Establishment, renamed the Bhabha Atomic Research in 1996.

Full report here Sify

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