Storytellers is the series with which Orient BlackSwan has in association with BookBox kick-started explorations into literature’s interface with multimedia. Using the concept of SLS, widely regarded as a cost-effective and scientific solution to illiteracy, Storytellers showcases sensitive, culture-specific content with emphasis on creative adaptations of the local and the traditional. It is an innovative integration of education and entertainment.
Storytellers is more than just a set of story books. Each set of five books is accompanied by an interactive and animated CD/VCD. This unique combination of interesting and colourful stories uses Same Language Subtitling (SLS), a new concept that helps a child relate phonetic sounds with visual sub-titles to accelerate the development of reading skills.
Storytellers has been designed to inculcate reading habit in young children in the age-group 5–8 years. The first ten books in the series were released in Mumbai, on 1 March 2008, by renowned actor/director, Aamir Khan and in Kolkata, on 29 April 2008 by legendary singer, Usha Uthup will be launching the next in the Storytellers series. The third set is titled Gattu Tales and it aims to bring wholesome entertainment and education to children. The central character in the stories, Gattu, is based on a popular character from Baa Bahoo Aur Baby, a primetime show on Star Plus, telecast every Saturday and Sunday at 9.30 p.m. When a parakeet, squirrel, chameleon, mouse, and a langoor monkey enter Gattu’s world, the stories unfold in extraordinary ways. In the process, Gattu learns the art of sensitive human-animal interaction from his mother, Baa.
Each book in the set is available with an animated CD/VCD with the animated story, a print and paint colouring book and games. All five books are available in a value pack with an animated CD/VCD.
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