The handsome rake that eventually turns out to be an earnest lover is an idea in literature that many find fascinating. Mills and Boon (M&B) has always harped on that very idea, when it comes to creating a plot for their stories. The novels tickle the Indian sensibility even more because of its larger-than-life characters, setting, and emotional drama, much like our Bollywood movies.
The publishing house, Harlequin Mills and Boon, is taking Bollywood really seriously. In their most recent tie-up, the typical M&B hero will take inspiration from Imran Khan’s character in
I Hate Luv Storys (IHLS).
The publishing house has collaborated with Dharma Productions to come up with a special series of eight books, which will carry forward the story of the lovers in IHLS and Imran as the cynical loverboy.
Clare Somerville, of Harlequin Mills and Boon says, “We did a special pack with the cover of the film posters of IHLS, and held a competition where the winner could meet Imran Khan. Imran and Sonam Kapoor really cooperated with us and as it turned out, Imran’s mum is a great M&B fan!”
Full report
here Hindustan Times
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