Friday, April 3, 2009

AT&T could enter e-book market

AT&T Inc may enter the e-book market, dominated by Inc’s Kindle reader, as the wireless carrier looks beyond phones for new sources of revenue, says a Bloomberg report.

The Kindle has done a “phenomenal job” and AT&T wants to be part of that market, Glenn Lurie, head of emerging devices at AT&T, said. AT&T, the second-largest US mobile phone carrier, is looking for new revenue streams as the pool of people in the US without mobile phones shrinks.

“There’s a whole bunch of ways to monetize that type of device,” Lurie said in an interview with Bloomberg at the CTIA Wireless show in Las Vegas. “That’s coming, it’s coming fast,” he said. “We’re going to be part of it.” Lurie declined to comment on potential partners or when such a device, which lets customers download the text of books and read them digitally on a tablet, might be released. spokesman Drew Herdener declined to comment.

The paperback-sized Kindle 2, released in February, sells for $359 and holds more than 1,500 books, seven times more than the original model. Users have a choice of more than 230,000 titles, as well as major US. and international newspapers, magazines and blogs.

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