Thursday, April 16, 2009

Coelho's new book to release on April 22

Brazilian author Paulo Coelho's new novel, The Winner Stands Alone is to release worldwide on April 22. And for a change this will be date of launch for India too. prior to this, Coelho's books have come to India fairly after it has been launched in the West.

Coelho's Brida was launched last year. The book will be available in leading bookstores across India and the world from April 22 onwards.

Coelho, whose bestseller The Alchemist has been or is a #1 bestseller in 74 countries, received the 2009 Guinness World Record for the most translated author of the same book. Now, in his 12th novel once again returns to the themes that have inspired millions around the globe: the search for our true self, the fear and price of fame, and how wealth, excess, and superficiality can lead to the loss of relationships and spiritual values.

Brida was a huge success in India. According to Lipika Bhushan, Marketing Manager HCI, “We sold a whooping 75,000 copies of his earlier title Brida and are looking to double the figure with The Winner Stands Alone.”

The Winner Stands Alone is set in the exciting worlds of fashion and cinema. Taking place over the course of twenty-four hours during the Cannes Film Festival, it is the story of Igor, a successful, driven Russian entrepreneur who will go to the darkest lengths to reclaim a lost love—his ex-wife, Ewa. Believing that his life with Ewa was divinely ordained, Igor once told her that he would destroy whole worlds to get her back. The conflict between an individual evil force and society emerges, and as the novel unfolds, morality is derailed.

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