HarperCollins launched its business imprint "Collins Business" on April 8.
Its first original title is Making Breakthrough Innovation Happen - 11 Indians Who Pulled Off the Impossible by Porus Munshi. The aim was to bring more indigenous business books in the Indian market, the publishers said.
Krishan Chopra, publisher and chief editor of Collins Business, said the imprint reflected the creative verve and the new global business environment as it competes with and wins against the best in the world. "Most business books in the market are American or British imports. There is a need for Indian books with local case studies. Collins Business aims to meet that need. At the same time, Collins Business will bring the best of international publishing relevant in the Indian context," Chopra said.
HarperCollins chief executive PN Sukumar said Collins Business would contribute to at least 10 percent of the total list of titles published each year. "We are looking at an average of 5,000 copies for titles released under this imprint," Sukumar said.
Forthcoming titles include Branding India: An Incredible Story, Strategic Intuition: The Creative Spark in Human Achievement, More than You Know: Finding Financial Wisdom in Unconventional Places, and Breakthrough Initiative, the statement said.