Covers are definitely becoming more important as this Deccan Herald story reveals:
“Can I help you with something ma’am? Are you looking for anything in particular?” asked the bookstore owner. “No, thanks. I’m just looking around to see if there’s anything interesting,” she replied and reached out for a fluorescent pink book splattered with contemporary kitsch artwork. The author’s name was unfamiliar, but what had caught her attention had evidently been the cover. A common story in most bookstores today. Whoever said, ‘Don’t judge a book by its cover’.
With everything from soaps, phones, beverages to films being offered for sale in ‘appealing packages’, book publishers seem to have taken a firm stand to not be left behind. Today’s customers are drawn to the visually appealing and so publishers have started giving more importance to all that is included in book design — call it aesthetics, call it marketing strategy, call it whatever you want.“The book cover is the first point of interaction with a prospective buyer. With so many titles screaming for attention it becomes one of the most important marketing tools. When we re-jacket an existing title, sales tend to increase quite instantly. We re-jacketed Amitav Ghosh’s backlist last year and were delighted to have book lovers buying their favourite titles even though they owned previous editions,” says Bena Sareen, art director of Penguin Books.
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