The British Council on April 9 yet again saw the organisers of the London Book Fair call on the press to spread their message of India being the focus country this year. India is the focus country this year, and the organisers are hoping their will be some interest in Indian books, and not just literature in the light of both India being the flavour of the season, as well as in a way rescuing the beleaguered western publishing industry.
Alistair Burtenshaw had visited India to drum up support earlier in the year, both among the publishers and the media. The fair is to be held from April 20-22 and at this time, 94 Indian publishers are already signed up, informs Sujata Sen of the British Council.
The London Book Fair is one of the largest book fairs in the world, and is especially known for its rights section, which is touted to be the largest in the world.
51 Indian authors are slated to appear. 40 odd events will see writers from 14 Indian languages participate.