Summer holidays are a good time to catch up with books that one always wanted to read. Keeping in mind the growing demand for reading books during this period, Ashish Book Centre has organised India's largest book fair from April 15 to April 28, 2009, says a DNA report.
Books on diverse subjects like advertising, fashion, gardening, cooking, health, history, literature, photography, sports and others are on sale. Best sellers like The White Tiger by Aravind Adiga, Imagining India by Nandan Nilekani and The Lost Flamingos of Bombay, Siddharth Dhanvant Sanghvi are available at discount rates. "The slowdown has led to either job cuts or less work in offices. People are turning to books to seek knowledge," said Damji Nishar, proprietor, Ashish Book center.
"A large assortment of books here, have been shipped from US, UK and Frankfurt. It's not only the students but also professionals like income tax officers, doctors and film makers who visit the fair," he added.The fair, which is being held for last 10 years, sees over 10,000 book lovers everyday. "This year, we have shipped in a special set of self help books that deal with instilling confidence and enhancing one's skills in the downturn," said Nishar. Speaking of the pricing, he added, "Expensive books like the World Books or Science and Technology books which are priced at Rs 1 lakh 50 thousand are available at the fair for Rs20,000."