Saturday, September 11, 2010

Bookworm hub

“Nobody should ever walk out of a book store empty-handed.” This and several other aphorisms fill up the ‘About Us’ section of The new Kerala-based outfit, a Web book store, was set up by a group of friends who were unhappy with the kind of books in popular book stores. They set up the Web store with a database of around 22 million imported books.

It has 44 categories— everything from philosophy to gardening. Apart from classics and pop culture must-haves, there are eclectic offerings such as ‘10 Bad Dates with de Niro’ (Overlook Press) and ‘A Book of Scoundrels’ (Tutis Digital Pub). The selection is the website’s strong point since there is no real cost advantage over existing Web stores such as

Full report here Mint

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