Wednesday, September 29, 2010

Creating brand presence in the books and stationery market

As part of promoter family running the business, Shailendra Gala, VP - stationery division, Navneet Publications has been involved in the business for nearly 15 years now. Even as the brand enjoys equity in the market and has a legacy spanning five decades, it’s the future course of the business that has Gala excited. Ditto for Dilip Dandekar, MD, Camlin, who’s has been involved with stationery for the past forty years but is now betting big on the next decade.

The books and stationery market is largely fragmented with myriad of small, regional players dominating the market. But there are players like Navneet, Sundaram, Staples Camlin and even ITC who are now looking to grab a larger share from the unorganised segment and create a brand name for themselves. Thus ITC’s education and stationery products business may be just six years old, but it has a turnover of Rs 400 crore and is clocking a growth of 20%, according to CEO, Chand Das.

Full report here Economic Times

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