Thursday, September 23, 2010

Small car, big story

Launch of “Small Wonder: The Making of the Nano”

It isn't every day that you see a little yellow car blinking its headlights at you in the corridors of the Taj. But then, this particular little car has been famous for doing things differently, right from its inception.

The famous Rs. 1-lakh car, the Nano, was at Vivanta by Taj Connemara for the launch of, essentially, its life story. Small Wonder: The Making of the Nano tells the tale of how the world's cheapest car came to be, from the birth of the idea in 2003 to its high-profile roll out in 2009.

“It's about how a group of very committed people at Tata Motors turned the dream of Ratan Tata into a reality,” said Christabelle Noronha, one of the three authors of the book, at the launch.

The book details the unusual challenges the Nano team faced — economic, technological and logistical — and gives you a behind-the-scenes glimpse of the way the concept of the car evolved from a glorified three-wheeler to a fully-outfitted, stylish car.

Full report here Hindu

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