Tuesday, September 21, 2010

Wink to launch e-reader for Rs 6000

Wink, the e-reader promoted EC Media and the Kerala-based publishing house DC Books, will reach a wider audience once the promoters launch a cheaper version in a few months.

“We are customizing our product to match the need of Indian customers. The current models from Wink have display of 6 inch and are in the price range of Rs 11000. At Wink we have plans to launch ebook reader with 5 inch display which will be priced around Rs 6000. This product will enable us to reach more customers, ” said Pradeep Palazhi, chief operating officer, EC Media, in an interaction with CIOL, after the launch of Wink in Delhi on Sep 21.

This new model, to be launched in 3-4 months, will have five-inch display and other features that are almost similar to the existing models of Wink ebook reader. Wink is also planning to launch some new models with six-inch display in the price range Rs 8000. Wink allows users to read in 15 languages and makes available 200,000 titles to choose from.

“We are working on a business model to further reduce prices on both the devices and content for our users. At present we are offering 50 free ebooks on purchase of our product. Further we are working out on models that can subsidize price of ebooks in our offering,” said Palazhi.

Full report here CIOL

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