Wink, the e-reader promoted EC Media and the Kerala-based publishing house DC Books, will reach a wider audience once the promoters launch a cheaper version in a few months.
This new model, to be launched in 3-4 months, will have five-inch display and other features that are almost similar to the existing models of Wink ebook reader. Wink is also planning to launch some new models with six-inch display in the price range Rs 8000. Wink allows users to read in 15 languages and makes available 200,000 titles to choose from.
“We are working on a business model to further reduce prices on both the devices and content for our users. At present we are offering 50 free ebooks on purchase of our product. Further we are working out on models that can subsidize price of ebooks in our offering,” said Palazhi.
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