Mills and Boons (M and B), leading global publishing brand in romance and women's fiction, today said it had doubled its sales here in the last two years and proposed to publish a book penned by an Indian writer.
M and B, an over 100-year old brand, which was imported into India for the last 60 years, commenced its India operations in 2008 by printing and marketing books locally."We have doubled our sales in the last two years. Our sales are as expected", Manish Singh, Country Mangager Harlequin Mills and Boons India, publishers of M and B, said.
"India is one of our biggest potential overseas market", he said while launching an initiative aimed at connecting readers of the M and B brand called `Friends for Life' M and B was also planning to launch a book in next four to six months, penned by an Indian author, Milan Vohra. Vohra would be the first Indian author to write for M and B. She was selected from the 550 entries received for a story writing contest. The plot of the book titled `The Love Asana' was based in Delhi and had Indian characters, he said.
The firm has a multiple-product format offering, including digitial, hand held mobiles, PC, he said. Currently the brand was available in the book format in India, but it was keen in rolling out the other formats once the market was ready and big enough for these roll outs. Going by the popularity of the brand, the publishers launched two titles with setting in India last year. M and B globally released 60 titles in 10 categories every month. In India the group releases 14 titles in four categories every month. The categories were Modern, Romance, Desire and Special Moments.
Full report here IBN Live
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