|A Requiem For A Brand; |
Roli; Rs250; pp 138
His logic suggests that because Coca-Cola today has spawned many variants, many of which bear other names, it’s an indicator of the declining value of Brand Coca-Cola. Strangely, we get to know very little of the author’s turn-around stories. Now, that would have made for compelling reading. There are some reasonable strands in the book but with very little follow-through. For instance, when Chanda talks about the price of community engagement, there are many stories that abound.
Full report here Hindustan Times