Monday, September 6, 2010

A new chapter in literary exchange

Within minutes of the inauguration of the Indian stand - designed to resemble a typical rural Indian courtyard, with images etched in relief on the faux mud walls - at the Beijing International Book Fair (BIBF), those manning its neat stalls began receiving questions.

Kumar Vikram, press and programs officer of the National Book Trust (NBT), India - the nodal agency for publishing and distributing Indian books worldwide - and his colleagues had difficulty fielding queries about how visitors might take home some of the eye-catching offerings on display. Most of them did not speak any of the 18 languages in which these books were written.

Unfortunately, the titles were not on sale, although a few select ones, translated into Chinese, were being handed out.

"Our main agenda is to arouse curiosity about Indian books among writers, readers, publishers and distributors on a larger scale (rather) than being able to sell 50-odd copies at the fair," Vikram says.

Full report here Xinhua

No comments:

Post a Comment