As a student at IIM Ahmedabad, Chetan Bhagat founded a magazine, Tomato Ketchup. Even at IIM-A, not the most literary of places, Tomato... was reportedly considered lowbrow and died a premature death. Bhagat’s subsequent literary forays have seen more popular success but continue to be considered lowbrow.
Watt argues that while the early novels may not have been masterfully crafted, they were revolutionary in their movement away from Classical Idealism towards a greater empathy for individual imperfection. They also understood the needs of the rapidly rising, newly literate, industrial revolution-created bourgeoisie. These two seminal course changes, in structure and audience, by the early novelists laid much of the foundation for the development of modern literature.
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