Monday, March 29, 2010

Regional cuisines books gain popularity in Mumbai

The genre of regional cookbooks is no longer the niche it used to be. Not only are the bookshelves long monopolised by celebrities chefs like Sanjeev Kapoor, Nita Mehta and Tarla Dalal making space for new writers, they are also witnessing faster turnover.

“Hyderabadi Cuisine by Pratibha Karan has gone into its ninth reprint; I believe parents in Hyderabad give it to girls as a part of their trousseau,” says Sheema Mookherjee, senior commissioning editor, HarperCollins India. Regional cookbooks have so far served as ideal wedding gifts or perfect send-off presents for children moving abroad. But now, young women who can’t read cookbooks written in regional languages are seeking out those penned in English.

Sunil Poolani, executive director and publisher, Leadstart Publishing, says, “There has been an increase in demand for regional cookbooks in India; and many have been translated from regional languages to English. Out of every ten book proposalswe receive, two to three are for regional cookbooks.”

Full report here DNA

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