Young India is opting for "mass fiction" that is easy to read and at an attractive price, though the winning script is different in the global context, says first-time author Mathew Vincent Menacherry, a native of Kerala.
The price of an "Indian mass commercial thriller should not exceed Rs.100", said Menacherry whose book Arrack In The Afternoon was released in the capital last week.
"It ensures bulk sale as in the case of Chetan Bhagat's books. His books connected to a lot of non-readers and have lured them towards reading," informed Menacherry.
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