Sunday, April 18, 2010

Will new thriller make Indian publishing history?

The yet-to-be released thriller Johnny Gone Down by Karan Bajaj is set to make publishing history with a first print run of 50,000 books, billed as one of the biggest ever in India for a work of fiction.

The thriller will be published by HarperCollins-India at an affordable price of Rs.99. 'It is the first time HarperCollins-India is aiming to achieve nearly 100,000 copies in a year with the first print run of 50,000 for an Indian author at such an attractive price,' Lipika Bhushan, head of marketing at HarperCollins-India, told IANS.

The book narrates the racy tale of 40-year-old Ivy League scholar, Nikhil Arya, who is broke, homeless and minutes away from blowing his brains. An innocent vacation turns into an intercontinental journey that sees Nikhil first become a genocide survivor, then a Buddhist monk, a drug lord, a homeless accountant, a software mogul and a game fighter.

Full report here Sify

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