With the excitement around the launch of Apple's iPad and the growing popularity of other digital devices, it is a challenge to retain the romance of the printed book, according to the head of publisher Penguin.
The iPad, a cross between a smartphone and a laptop, is helping foster a market for tablet computers that is expected to grow to some 50 million units by 2014, and with it, also expand the market for e-books, which has been hard to crack.
So far, book publishers like Penguin, owned by Pearson, have struggled to find an online model that works successfully in terms of content and the consumer's propensity to pay, said Penguin's John Makinson on a visit to India.
But with the iPad, book publishers see a new chance to get their electronic offering right and win more bargaining power if the iPad emerges as a viable rival to Amazon's Kindle.
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