Authors: Anil K. Gupta and Haiyan Wang
Publisher: Jossey-Bass
Pp 254
ISBN: 0470284242
Hardcover
Blurb
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-100f the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors.
This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.
Reviews:
It’s time to think China and India Star
If you take all the business books on China and India, and lay them end to end, they will encircle the Earth 11.4 times. Well, not really, but you get the picture – plenty has been written about what businesses should and shouldn’t do to avoid perishing in a not-too-distant future dominated by the two countries.
A mini publishing industry has sprung up to assuage the gnawing fear of entrepreneurs and executives that these Asian giants are developing so fast that we need lots of expert opinion and insight to help us respond and adapt. And if you don’t already feel this way, Getting China and India Right wastes no time in setting you straight.
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