Friday, March 5, 2010

English-language books set to open new chapter in India

A booming economy and the emergence of a middle class are believed to be the driving factors behind the boom, with a rise in ideals of womanhood and independence also declared an influential factor, according to the Guardian.

The potential of India as a world force in literature has been something most publishing houses will have considered, a fact perhaps indicated by the large number of the leading names which have a significant presence in the market already.

India's billing as one of the largest English-speaking countries in the world is a powerful marketing tool for publishing houses wishing to get in on a piece of the action, and the latest figures and forecasts indicate that the subcontinent is living up to everybody's expectations.

Anantha Padmanabhan, Penguin's director of sales in India, gave the newspaper a matter-of-fact projection of the industry's future.

Full report here London Book Fair

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