If you want the media to show up, you must have a celebrity inaugurate it.” Seasoned boutique and jewellery store owners have always known this. Someone innocent once asked, “Why? Do the media buy a lot of clothes and jewellery?”
“No, dummy, the media come marching like a row of ants to a lump of sugar when the celebrity shows up, then buyers come to gawk at who the media is gawking at, and this is how people come to your store,” the seasoned merchant explains.
And the same thing applies to selling books too, now. Books, baubles, blouses... same difference. Beautiful people have to launch them, more beautiful people have to write about them, and only then is a book officially born. Writers may kid themselves, like I once did and say “Hello, I am the celebrity at my own launch, aren’t I?” But that attitude just won’t get the three-ringed circus going. So get with the programme, you writers, musicians and artists who think your job’s done once the creation is done.
Full report here Times of India
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