Clare Somerville recounts Mills and Boon's journey of love
Mills and Boon novels have squeezed tight this age-old formula for over a century and triumphantly gallop forward. The stories, meanwhile, keep their date with contemporary times; protagonists have grown bolder and dare to venture into territories taboo 50 years ago.
The wiry novels typically with a passionate man and woman on the cover entered the Indian market couple of years ago. “Our India operations have been hugely successful and we have doubled our sales. There is a growing appetite (for M&B),” says Clare Somerville, general manager, India, UK and export sales, Harlequin Mills & Boon, on a visit here.