Journey to a book

Karthik Iyengar's almost-book Horn Ok Please is a study in savvy marketing and inspiring idealism

The book isn't even out yet, but it's already got a fan following of close to 9,000 on Facebook. The author is fond of referring to himself as a ‘moron' but he's managed to get the support of two big corporates — Capgemini and Redbull — and even the official chchap of the Government of India for the 40-day road trip on which the book is partially based.

And though he frequently declares that all he says is ‘unadulterated trash', he's serious about social service (helping out the children at a Tibetan village is part of this trip) and about living the Indian dream your own way.

Bangalore-based Karthik Iyengar and his much-talked-about almost-book Horn OK Please (it's still in the process of being written and edited) are a study in both savvy marketing and a certain inspiring idealism. And, well, a lot of goofiness and silly talk.

Full report here Hindu