Random experiences and impressions of people growing up in urban India compiled into a book is not something new. But, what if the book is yet-to-be written and the debutante author leans on fans of a social networking site for content?
Techie Karthik Iyengar hopes to set a new trend in publishing when he embarks on a 40-day road journey from Kanyakumari to Leh-Ladakh, interacting with fans of his Facebook community along the way and including their experiences in his upcoming book Horn Ok Please.
"We have launched the first ever reality show on Facebook, capturing the spirit of India, young India.'HoP'pers are going to guide us at all our destinations," Iyengar who calls the over 9000 fans of his community as 'HoPpers' after the book, told reporters.
"We plan to meet them at the cities where we go, take their inputs on growing up in urban India and so, the last two chapters of my book will be bearing names of those HoPpers them who really inspired me are different or made a difference in my work," he says.
Full report here Economic Times
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